Why SMALL is BIG in e-Commerce!

Why “SMALL” is BIG in E-commerce

By Kevin Lynn on Thu (7/17/08) in Featured Stories, Marketing | 0 Comments

I thought I was on a roll at a recent Solid Cactus Boot Camp. I was holding a seminar, extolling the virtues of the “new marketing,” encouraging the attendees to spend less time and money on advertising and more effort on public relations where the advertising is free. Sadly, one person in the audience rained on my parade. She sells aftermarket parts for an auto maker and she was scared because the car manufacturer was initiating its own big push in e-commerce. She assumed the car maker, with its budgets and billions and warehouses full of parts would soon roll right over her. She asked, when the sleeping giants awaken and discover the Internet, how can small companies possibly compete against “the big boys”?

Let me sum up my answer in two words: WITH EASE!

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